If you are considering stepping in the digital marketing industry, and understanding the major skills required and Digital Marketers do is a good place to begin in actual. It denotes anything incorporates marketing with customer feedback or a two-way interaction between the company and customer.  

Let’s dive and know a brief, what are Digital Marketing and the strategies to promote your product/brand via Online marketing channels. We hope this article will help you in growing your business in the sector of Information & Technology.

What is Digital Marketing?


In simple terms, Digital Marketing is the promotion of products or other services of brands through one or more forms of electronic media. Digital Marketing is often referred to as online marketing, internet marketing, and major platform web marketing.

Digital marketing is something that simply promotes your business online through social media platforms/channels like, Instagram, Facebook, LinkedIn, Twitter, Pinterest, Tumblr, Snapchat, Youtube, and so on. It simply promotes your brands, products using electronic media. Let’s take a look over this extensive-term “Electronic Media”.  

Electronic Media is the media that one can share on any electronic device for the audience viewing, unlike static media or printing electronic media is broadcasted to the wider community.

For examples that cover up this term "Electronic Media" is that the media are things such as television, the radio, or the colossal world of the Internet.  


Types Of Digital Marketing?


Two types of Digital Marketing support you more running your business, brand or products. In short, digital marketing has several channels and these can be separated into online marketing channels and offline marketing channels.

  1. Online marketing channels: Online advertising is the art & science of promoting and selling the products/services all over the digital networks.
  2. Offline marketing channels: Offline advertising is the traditional way of marketing or a way to notify potential customers about a product that does not involve the use of the Internet.

Online Marketing Channels are as follows:

  1. Website Marketing- It is a marketing that used to promote the website and hope to get more traffic on a website.
  2. Search Engine Optimization- SEO is the process of optimizing your web pages to make them reach a high position in the search results as well as get organic traffic from different resources.  
  3. Search Engine Marketing/ Pay-Per-Click Advertising- It is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
  4. Content Marketing- Content Marketing is a marketing form of online marketing focused on creating, publishing and distributing content for a targeted audience online.
  5. Email Marketing-  Email marketing is the use of marketing to promote business through emails. It is a direct form of marketing, similar to marketing, similar to marketing through snail mail, but email marketing is much more efficient for your wallet.
  6. Social Media Marketing- It is an approach used to develop activities aimed at changing or maintaining peoples’ behavior for the benefit of individuals and society as a whole.
  7. Affiliate Marketing-  It is the process of earning a commission by promoting other people’s products or other (company’s products).
  8. Mobile Marketing- If we talk about mobile marketing, it is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
  9. Social Video Marketing- Video is a gold mine for SEO. It is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.


Offline Marketing Channels are as follows:


  1. TV Marketing- A television advertisement is a span of television that simply promotes your products through offline marketing channels.
  2. Radio Marketing- If you’re new to the business and don’t know about any social platform through you think you can promote your business, then the most helpful solution that comes under offline marketing is Radio Marketing. Through this source, one can easily mushroom their business, brand or any company’s product.
  3. SMS Marketing- SMS (short message services) is a technique that uses texts to promote business online. SMS is an offline marketing channel, much similar to the email- marketing that allows businesses to message customers with such marketing messages all through SMS.
  4. Billboard Marketing- Billboard marketing is the usage of signs alongside roadways to promote an extensive range of services, products, and causes.

Why do you need a digital marketing strategy?

Each company will have different specific goals in mind, but most are still trying to achieve growth just by reaching more consumers and convincing them to purchase.  
There are so many digital marketing strategies, and sometimes it can be overwhelming especially when you are trying to decide which one to prioritize.

But, when it comes to your digital marketing campaigns, then you don't want to waste your time just by choosing the wrong one, and that moment you need to tarry on the top of the leading list, or of your lead generation activities as well.

Digital Marketing is a more effective way to go. To do this effectively, you have to take advantage of all the most valuable marketing resources & technologies, and in the modern world, the Internet tops the list.

How to grow your business on Social media platforms?


If you’re currently using social media to market your business but still not seeing any results you desired for, via this blog, we’ll drive you toward the right path direct to the success. Let’s take a look over the foremost social media platforms that are completely ideal for marketing purposes.

YouTube Marketing


YouTube can be impeccable haven for the growth of your business. Via sharing videos on YouTube you can simply get consistent streams of traffic & leads and even sales. That’s the reason for sharing the videos on YouTube makes it one of the colossal social media sites.

I believe by now you can begin imagining the potentials YouTube endures for businesses, specifically in terms of reach. To obtain the genuine benefits YouTube offers businesses, here the initial step is to open your YouTube channel and initiate posting or sharing the most valuable, likable & winning content. However, it’s not enough to just post videos on YouTube hoping your substantive prospects will automatically find them; you’ve to put in some hard work. The screenshot we’ve shown below clarifies some of the marketing suggestions, though you can also do the same to reach a great level.

YouTube boasts more than one billion unique visitors monthly, 300 hours of video uploads per minute, and six billion hours of video views monthly. These kinda facts make it both the biggest video site and the second largest search engine in the world, just behind Google. These and other striking statistics make YouTube a force to reckon with online.    

Facebook Marketing


As we all know, that a Facebook page is the superior marketing tool for the growth of the business. These pages let businesses identify themselves not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business's personality and character.

Moreover, Facebook implements its form of advertising with Facebook ads, which appear in the side columns of the facebook site. These classic ads are referred to more particularly as marketplace ads.

LinkedIn Marketing


It is so sexy, and such a useful business marketing resource that it has more than doubled its membership in the last year and how grows at a person every second.

Moreover, as we all know, LinkedIn is the most professional of the major social networking websites, used by over 450 million business professionals worldwide. It is responsible for more than 80% of a business's social media leads.

LinkedIn is constantly intensifying its platform and one of the things that simply has been lagging until latterly was the company page section. And now you can see, that it straightly allows you to add a video, share the information about your products & services, and render you more insights about your company and people working there.  

Instagram Marketing

Are you a blogger, a writer, or a photographer? If you’ve got to jump onto Instagram, you may be wondering, how to do marketing on Instagram only grow your account or business.

Here, we tell you to grow business on Instagram is quite easy. Instagram itself provides Marketing strategies through a writer, a blogger or a photographer can attain whatever they’re seeking off.

While Instagram was slow to release advertising, privileges to all, nowadays as long as you run a business profile you can advertise on Instagram. In other words, Instagram is the superior platform to do marketing through you can increase business tactics, or simply promote your products or services on Instagram. If you want to improve your brand’s marketing, you need to increase your following on a steady and consistent basis.

Pinterest Marketing

Are you still wondering how you can use Pinterest to marketize your small business, company, blog, or want to promote your next book or any product all on Pinterest?  Usually, Pinterest is a low-key, self-paced way to reach people and attain the word out.  

Pinterest Marketing is using Pinterest as a tool to boost up the attention of your business. Pinterest marketing is not just for bloggers but also for any business seeming to increase their website, product or any service, moreover to increase their audience utilizing a visual platform. They offer some of the most prominent return on investment ( ROI) available in marketing online.

Most of the Pinterest users are actively looking for brands or companies from where or which to purchase superior things. In short, Pinterest marketing is for those that want to increase their brand/product/company awareness, get more to a company website or increase overall profits.

Tumblr Marketing


Unless on social media sites such as Facebook and twitter, there are many other options to customize your blogs on Tumblr. It is essentially customized for 'bloggers' through where many of the website's features are accessed from a "dashboard" interface. Tumblr’s trending page showcases the most popular post, blogs, and most trending topics.  

Moreover, it's users do care more about the interplays they have with other users, they simply require to strengthen more significant relationships. Hence, you'll need to change your mindset on participation here.

All in All


If you're still wondering what digital marketing is in actual... as we've explained it's advertising delivered through all the digital marketing channels. Channels such as social media play a crucial role in marketing. We hope this article helps you to grow your business over social media channels.  

Useful Resources For Digital Marketing

https://en.wikipedia.org/wiki/Digital_marketing

https://www.investopedia.com/terms/d/digital-marketing.asp

PS: If you liked, then kindly share your kind reviews in the below comments section. And to stay in touch and not miss any of our articles/blogs, then do subscribe to our newsletter, and check out our blog page https://blog.paradisetechsoft.com/

PPS: Follow us on our Social media handles: Medium: medium.com, Facebook: https://www.facebook.com/ParadiseTechSoftSolution/, LinkedIn https://www.linkedin.com/company/3302119/admin/, GitHub: Do check out our recent repositories at https://github.com/puneet-kaushal/