First of all Hi. I am here to be with you on this journey and it's my absolute pleasure introducing one of my striking passions to you today, User Experience (UX) and User Interfaces (UI) design.
In this course, you'll learn the basics of UI/UX design where everything means how to fix it together and what the overall design process for a digital project looks like.
Hopefully, this course will help you improve your business kickstart your career and give you an ample introduction to the subject.
What is User Experience (UX)?
User Experience design is often inferred to the digital industry as UX for sure. Why not UE? Well, I don’t know! You need to X just sound to the core.
At the moment, there seems to be a lot of confusion regarding the difference between UX and UI. Surprisingly, many companies that hire designers don’t even know the difference. This is why I want to tackle after confusing this subject first.
User Experience, in my opinion, is the design to be followed, to begin with, the design cycle/process. You know what, every business at its core solves a problem in your customers or users come to you because you're for the best solutions.
To understand this problem there are various techniques a UX designer can easily use. This is all a part of the research face and user-centered design process.
Now, there’s no need to worry if you haven’t heard about this problem because I will explain in detail this method during this course in this tutorial/section. All you need is to know, for now, is that there are four-stage cycle designers use for solving actual problems for users to inputting their needs.
The user-centered design process (UCD) helps you to solve problems. Once this initial process is complete, the UI designer now as a deep understanding of the problem users trying to solve. No design works happen so far just research techniques such as services, customer personas, and many others. Below, I am gonna quickly mention UCD i.e user-centered design process, in detail so that the designer ain't face any problem while working on the websites.
So, how to design a good website?
The success of any website entirely depends on how its web design is. Whether the designers have taken the utmost care or not while developing it. Your nicely-designed site which includes usability and utility determines the success and not the visual design. Since your site is the face of your business and most potential customers will visit your site before they ever look in on your store, it becomes inevitable to get your website designed cautiously. Lacking in any aspect could end up demolishing your brand impression.
Web page design is more critical for conversions than you think. Despite using a great conversion boosting tactic, you may not do much if it looks poor in quality. In fact, website design doesn’t necessarily mean how it looks like and feels like but is how it works. Even a simple looking website with exceptional usability and well-structured typically performs amazingly on Google. User views of such websites are also higher than those with poor user experience. The performance entirely depends on the effectiveness of the website.
Now, in order to use the principles properly, we first need to understand how websites attract users’ minds, what they think and what are the basic patterns of users’ behavior.
1.Simple is the best
The simple websites simply attract the reader’s mind and the over-designed may not work. Keep your website as simple as possible so that the visitors can feel it easy-to-use and can find their way easily.
2. Compartmentalize your design by grids
You know what, by placing content randomly on your website page can end up with a random appearance that is quite messy. Here, the Grid-based layouts arrange the whole content into sections, columns, and boxes that line up and feel properly balanced, which leads to better-looking website design.
3. Visual elements placed to focus user attention
Visual elements or we can say visual hierarchy its something that we can work through the visual elements by just working over the visualizing the top-notch elements. Basically, it’s the arrangement of elements in order to be placed.
4. White Space
White Space is also related to the line-height of your text. If you neglect to supplement a proper line-height, your well-designed sentences become one big block of letters.
5. Content Writing/Design
Always remember that content is the king, marketing is the queen and together they can run a household. Moreover, the effective design of the web holds both great content and great design. By the usage of compelling language, great content can attract and influence the visitors all by twirling them into customers.
6. Typography and Readability
In general, sans serif fonts, such as ‘Arial’ and ‘Verdana’ are quite easier to devour online. Now at this point, you can notice that the typography and the readability that envelops the requirements of the readers.
7. Left-aligned text, Center-aligned text & Right-aligned text
- Left-Aligned Text- When lines of text are left-aligned, they usually flush on the left-hand side and ragged on the right.
- Right-aligned text- When lines of text aligned right, they are flush on the right-hand side & ragged on the left.
- Center-Aligned text- When the lines of the text center-aligned, they are ragged on both the left & right.
Studies show that navigation is key for attaining visitors. It shows that visitors stay more time on websites that mainly having easy navigation. Some tactics for effective navigation subsume a logical page hierarchy keeping navigation quite simple, intuitive and more consistent on each and every page is key.
9. Push Button Hover Effects
https://ianlunn.github.io/Hover/ Must check this given link only if you’re going to supplement the hover effect push button on the websites. It will help you throughout. It contains a collection of CSS3 powered hover effects to be applied to links, buttons, logos, SVG, featured images and so on.
10. Load Time
Here, you need to ensure that your website doesn’t take too long to load your website. Some of the hacks to enhance page load times subsume image size optimization, compiling the code into central CSS or JavaSript file and minimize Java, HTML & CSS.
11. Mobile Friendly
It is now commonplace to access the websites from multiple screen sizes from different devices, so it is essential to consider if your website is mobile-friendly or ain’t.
12. Basic UX Motions
Below the GIF includes the foremost principles of UX Motion such as transformation, cloning, masking, overlay and all relative to the object continuity. And more importantly, these linguistic tools are agnostic of any specific prototyping tool.
13. Attractive Fonts
Here, when you convey the information, it should be readable. It should be attractive in a style that attracts the readers’ minds directly. Don’t underestimate the power of picking the right font design and the deep psychological impact it has on your visitors. Experienced designers understand this and pick their fonts very carefully & deliberately. Which font should be applicable whilst designing the website you can see in the given link. https://websitesetup.org/web-safe-fonts-html-css/
14. Aesthetically Appealing
To make a website appealing designers can seem an impossible task. You already know its pretty critical factors in creating trust, because it’s what you look for yourself.
15. ‘F’ Pattern Design
The F-pattern design is the foremost and commonly way visitors scan the text on a website. Eye-tracking studies have perceived that most of what people see in the top area of the screen. An effectively designed website will work with a reader's natural pattern of scanning the page.
Note: All the above images and GIFs taken from Google.com
To Wrap It Up
Following the aforementioned principles of good website design, you can efficiently develop an artistic and operatively useful website. Here, without this base, it would be challenging or we can utter quite complicated to travel a long path. Only with precise, attractive and user-friendly design, you can reminisce to succeed. We believe that each aforementioned principle would be profitable for you all whilst designing a good website.
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