Here's a "new visual storytelling format" has launched by Google called accelerated mobile pages stories. In the year of 2016, Google officially integrated AMP into search results. Let's take a tranquil dive and know something more about AMP.

What is Accelerated Mobile Pages?

Accelerated Mobile Page (AMP) is acknowledged as light in weight and stripped down. It's a web component framework and a website publishing technology that mainly developed by Google which holds a significant purpose to render a user-first format for the web content.

Particularly, AMP was built for publishers, and publishers still make up a vital chunk of AMP content out there. But more and more industries are transitioning explicit content on their websites into AMP pages because they grant such an augmented user experience to the traditional slow-loading mobile web.  

In other words, AMP is actually stripped-down HTML copies of subsisting webpage content that give more agile load times than standard HTML5 documents. Websites can serve AMP pages by implementing the rel=amphtml tag into their HTML. Pages with AMP code comprise a three-step AMP configuration.  

How to implement AMP to your Website?

To implement accelerated mobile pages to your website and track results it has three basic steps:

  1. Create the AMP page template.
  2. Roll out the AMP pages.
  3. Track with analytics.

It's time to speed up your mobile browser pages. For starters, it's advisable for you to maintain at least two versions of your website's page. Here, your original page of content will be the mobile browser friendly version that users can perceive. You will also have the AMP version of the mentioned page only to speed up things.

Note: Above image is taken from Google

If you're one of the WordPress's user, then you necessitate to download and install the WordPress plugin directly at GitHub. Like with any other plugin, you can also install the AMP plugin undeviatingly through your WordPress dashboard.

Once you've completed installing and activating the plugin, fix “/amp/” to your pages. Append the below command instead, if you don’t have a friendly permalink.

“?amp=1”


What is AMP for Email?

AMP Leveraging the Speed 

AMP for email is another way for marketers to leverage the speed of the accelerated mobile pages framework. An email is concerning to become more valuable and more interactive or sometimes more bothersome and distracting, but all depending on how to look at it. AMP for email aims to keep you in your email rather than shuffling you off to a browser.

Required Markup

The following code outlines the minimum amount of markup that makes up a valid AMP email message:

An AMP email message MUST:

Instead, when you perceive an email from any social platform, like from Pinterest (just assume that), all instead of sending you to the Pinterest app or some in-app browser when you click on a link, an AMP-powered email will just let you use Pinterest inside your Email.

Note: Above image is taken from Google

Another crucial element referred to as an "Effective Content" on a website and is the capability to refresh the updated information included in an email. And if once emails got sent, the message is static and doesn't change. It 's like a one-and-done deal.  But with Accelerated Mobile Pages, marketers can update information after such emails that have been sent, and ensuring relevance and timeless in a World where the news travels faster than ever. In short, if we talk about accelerated mobile pages, then AMP for web pages is much like, AMP email makes the online experience more streamlined, more efficient, and more user-friendly.

How does Accelerated Mobile Pages work?

You know what, AMP is the most powerful technology that will drastically enhance the subscriber experience. Gmail will require an individual MIME-type (multipurpose internet mail extensions) for the versions of the emails: text/x-amp-html.

Here, the developers are so familiar with the accurate usage of MIME in Email as it has been utilized to package plain-text versions of the specific email and HTML version. In that case, most probably, you will have a third MIME-type in your Email if you want AMP-powered emails to work in Gmail.  

To apply and utilizing AMP4EMAIL, a sender has to embed AMP HTML in the message body as a new MIME part. Basically, as we have mentioned above about MIME (Multipurpose Internet Mail Extensions) it’s the internet standard that mainly empowers you to put the diverse content standards or the types like plain-text and HTML as separate sections into your email. The new AMP part will be provided by email clients supporting the spec along with the controlled fallback to non-AMP content.

Here’s what an email with the new MIME part could look like:

Subject: AMP for Email
MIME-Version: 1.0
Content-Type: multipart/alternative; boundary="----=_Part_16933578_1687195995.1518333358392"
------=_Part_16933578_1687195995.1518333358392
Content-Type: text/plain
Hello World
(.  \
\  |
\ |___(\--/)
__/    (  . . )
"'._.    '-.O.'
'-.  \ "|\
'.,,/'.,,mrf
( \
\ \
/ /                |\\
/ /     .-`````-.   / ^`-.
\ \    /         \_/  {|} `o
\ \  /   .---.   \\ _  ,--'
\ \/   /     \,  \( `^^^
\   \/\      (\  )
\   ) \     ) \ \
jgs  ) /__ \__  ) (\ \___
(___)))__))(__))(__)))          
------=_Part_16933578_1687195995.1518333358392
Content-Type: text/html
<!doctype html>
<html>
<head>
<title>Hello World</title>
<meta charset="utf-8">
</head>
<body>
<p>Hello World</p>
<img src="https://loremflickr.com/400/300?random=1" width="400" height="300" alt=""/>
<img src="https://loremflickr.com/400/300?random=2" width="400" height="300" alt=""/>
</body>
</html>
------=_Part_16933578_1687195995.1518333358392
Content-Type: text/x-amp-html
<!doctype html>
<html amp4email>
<head>
<title>Hello World</title>
<meta charset="utf-8">
<style amp4email-boilerplate>body{visibility:hidden}</style>
<script async src="https://cdn.ampproject.org/v0.js"></script>
<script async custom-element="amp-carousel" src="https://cdn.ampproject.org/v0/amp-carousel-0.1.js"></script>
</head>
<body>
<p>Hello World</p>
<amp-carousel width="400" height="300" layout="responsive" type="slides">
<amp-img src="https://loremflickr.com/400/300?random=1" width="400" height="300" layout="responsive" alt=""></amp-img>
<amp-img src="https://loremflickr.com/400/300?random=2" width="400" height="300" layout="responsive" alt=""></amp-img>
</amp-carousel>
</body>
</html>
------=_Part_16933578_1687195995.1518333358392


Benefits of Accelerated Mobile Pages (AMP)

Are you still thinking about what the benefits of AMP are for your business and whether it's worth it? Well, AMP is an open-source initiative that endeavors to improve the web browsing experience by lessening the page load times.  

While faster web browsing is quite appealing, it's not only the reason why website owners are building their mobile pages in the stripped-down format. There are myriad of additional advantages that suggest AMP will have a dominant influence on the future of website publishing.  

Now, let’s take a glimpse at the supplementary benefits/advantages that Accelerated Mobile Pages proffers website owners and traverse some case studies that have used AMP to great success.

Note: Above image is taken from Google

How to Customize AMP pages?

The way of using Google Search console on your HTML, the webmasters can optimize the major AMP code to make them more customizable and trackable.

Below we are going to provide you a few examples through which easily can customize on your AMP HTML document.  

  • amp-pixel: tracking pixel
  • amp-analytics: analytics tracking
  • amp-animation: add animations
  • amp-access: paywall access
  • amp-dynamic-CSS classes: dynamic CSS elements
  • gtag.js implementation allows for events tracking across Google Ads & Search console
  • amp-iframe: display an iframe
  • amp-access-laterpay: integrates with LaterPay
  • amp-list: download data & create a list
  • amp-live-list: update content in real-time
  • amp-app-banner: fixed banner

Bottom Line

It’s time to wrap up for today. We hope the foregoing collection of stuff is knowledgeable to you and would have rendered you a glance about the accelerated mobile pages and how to customize AMP. Have pleasurable learning!  

References

https://wordpress.org/plugins/accelerated-mobile-pages/

https://developers.google.com/search/docs/guides/enhance-amp

https://amp.dev/documentation/guides-and-tutorials/